Events & Marketing

Be social

Gigi Napoleon, Chair

Downtown Hilo is home to many DIA sponsored events that attract thousands of attendees!

Black & White Night, First Fridays, Hilo Christmas Light Parade, and cultural events bring people into our town stimulating our economy and making Hilo the eclectic vibrant place we love.

DIA events are designed to attract shoppers and provide entertainment for visitors, locals, and families.

The Events and Marketing Committee invites ideas, involvement, and the participation of all of our downtown business.


2019 Black & White Night

Brought to you by the Downtown Improvement Association and The Wave @ 92fm!

Mahalo to everyone who came out and participated in Black & White Night 2019!!


Hosting an event?

Let the community know about your upcoming events! Members can submit their events in form below to be listed on the event calendar on our home page and promoted on social media.


The Hilo Downtown Improvement Association is currently maintaining the schedule of banners being installed and removed from poles in the Downtown Hilo area.

Banners may be located on Kamehameha Avenue between Waianuenue Avenue and Ponahawai Street.